Here is the counterintuitive truth about business sale timing that most owners discover too late: the best time to sell is when you do not feel like you need to. When revenues are climbing, when you still have the energy to run a proper process, when buyers are actively competing for businesses like yours — that is when you have leverage. Most owners get this backwards. They wait until they are burned out, until the market turns, until circumstances force a reactive decision. By then, they are negotiating from weakness. This guide covers seven signs that the timing may be right — and three clear signals that it is probably not.